To be successful in the long run and to be a reliable partner for your clients, it is necessary for any company to establish and also to live by a clear and unique identity. This so-called Corporate Identity, or CI, shows itself in a uniform language, referring to style and tone, written and spoken, as well as a consistent golden thread which runs through the firms design, meaning a uniform design in any business stationary, offline and online. The ultimate goal is to differentiate oneself from other competitors and to create a unique personality for the company.
Corporate Identity is the basic self-conception of a company and mirrors its values, positioning, differentiation and uniqueness. Besides that, it includes its goals and visions. The Corporate Design is responsible for visualizing all of this. It is one of the main and maybe the most popular pillars of Corporate Identity. It affects the companys appearance – starting with its font and logo design and business stationary to electronic media like the companys website, in some cases even the architecture and design of the premises. This is the only way to create a recognition factor and make the clients trust in the business. It offers a form of visual communication and therefore a possibility of identifying with the company, even at places where classic advertising isn’t possible.
We revised our corporate design recently – everything from a new logo, business cards, mailings and notepaper to our website, presentation and newsletters.
To achieve this uniform and recognizable design, it needs guidelines which are noted in a Corporate Design Manual – this is the only way to ensure they are followed.